New Site Related to JJ Abrams Cloverfield (1/18/08)?

I have never been a party to one of the ARG/Viral marketing campaigns before, so I was excited to see (and subsequently Google) this enigmatic trailer. Like a lot of people, I thought the guy screaming in the background said "Lion", so I was definitely thinking Voltron. Not that it made much sense but hey, I was about to watch Transformers, so it wasn't such a stretch.

Google led me to Wikipedia...Wikipedia to 1-18-08.com and ethanhaaswasright.com. Google then led me to ethanhaas.org (which doesn't follow with what was posted about JJ Abrams's email to Ain't It Cool News).

Just to see if I could pick out any new details from the trailer, I watched it on Apple's website. I was staring at the flying Statue of Liberty head in slow motion when i noticed it...a license plate number. On a black SUV, there is the license plate ABZ 3293. So, like a good citizen, I googled it and wouldn't you know www.abz3293.com is a real site. A real site that mentions a black SUV. Check it out. And I promise a review of Transformers too.